Hi, I'm Haridev SD
An SEO specialist who treats search rankings like a craft — researching keywords, fixing what search engines trip on, and writing pages that answer the question someone actually typed.
One year across two teams as a digital marketing professional: campaign support at a production house, then focused SEO analysis inside a Technopark tech company. Open to the next role.
My Journey as an SEO Analyst
I started as a digital marketer doing a bit of everything — content, social, basic optimization — and found the part I kept gravitating back to was SEO: figuring out why a page wasn't ranking, and what small, correct change would fix it. That analytical instinct is now my focus as an SEO analyst.
I'm comfortable with keyword research, on-page and technical audits, and reading Search Console data closely enough to tell a real trend from noise. As a digital marketing professional based in Kerala, I'm looking for a role where I can go deeper on the technical side of SEO.
Digital Marketing Consultant — Where I've Worked
SEO Analyst
Scalevel Technologies — Technopark Campus, Trivandrum
Ran keyword research and on-page audits for client sites as part of the SEO and digital marketing team, tracked ranking and traffic movement, and flagged technical issues before they cost visibility.
Digital Marketer
Mscape Production — Kanhangad, Kasaragod
Supported digital marketing fundamentals alongside social and campaign work — my first real exposure to how SEO and digital marketing come together in a wider growth plan.
Core Skills
Technical SEO & Audits
Diagnosing crawl issues, indexing blockers, XML sitemaps, robots.txt, and site architecture fixes — core components of Google search engine optimization.
On-Page SEO
Structuring title tags, meta descriptions, heading hierarchies, semantic HTML, and internal link silos — the foundation of effective on-page and off-page SEO strategy.
Keyword Research
Intent mapping, competitive gap analysis, long-tail query discovery, and prioritization by search volume.
Analytics & Search Console
Reading performance data closely to distinguish real trends from noise, tracking impressions, CTR, and rank movement.
Content Optimization
Aligning landing pages and copy to match search queries, improving engagement, readability, and conversion signals.
Off-Page SEO & Campaigns
Off-page SEO fundamentals including authority building signals, backlink profile analysis, digital campaign support, and link acquisition strategies.
My SEO & Digital Marketing Certifications
SEO Certification · Digital Marketing Certification · Constantly Growing
Frequently Asked Questions
Clear, transparent answers about SEO timelines, audit deliverables, strategic differences, and engagement options.
SEO is an organic, compounding growth process. Technical fixes, crawl error resolutions, and indexation improvements often reflect in Google Search Console within 2 to 4 weeks. However, significant ranking increases for competitive keywords and steady organic traffic growth generally take 3 to 6 months of consistent on-page optimization, content relevance, and authority building.
My SEO audit inspects your website across three vital pillars:
- Technical SEO: Crawlability, indexation status, XML sitemaps, robots.txt, canonical tags, Core Web Vitals, and mobile responsiveness.
- On-Page SEO: Search intent matching, meta tags, heading hierarchy, keyword cannibalization, internal linking, and content depth.
- Off-Page & Authority: Backlink profile health, toxic link identification, and local citation consistency.
You receive a prioritized, executive roadmap with actionable fixes ranked by business impact and developer effort.
On-Page SEO covers all optimizations carried out directly on your website pages—such as keyword targeting, meta descriptions, semantic HTML structure, image alt text, and internal link architecture.
Off-Page SEO focuses on external signals that establish your website's authority, credibility, and trust across the web—including acquiring high-quality editorial backlinks, managing Google Business Profile citations, and digital PR mentions. Both work together to build sustainable top rankings.
Yes, I am open to both. Having worked across production house campaigns and as a dedicated SEO analyst inside a Technopark tech company in Kerala, I collaborate with clients on freelance consulting projects, standalone SEO audits, and ongoing organic search retainers. I am also actively open to high-impact full-time digital marketing and SEO analyst positions.
I work daily with industry-standard diagnostics and tracking platforms, including:
- Google Search Console (GSC): Indexation monitoring, query performance, and Core Web Vitals health.
- Google Analytics 4 (GA4): Conversion tracking, engagement funnels, and organic traffic attribution.
- Screaming Frog SEO Spider: In-depth technical site crawling, status code auditing, and redirect loop diagnostics.
- Semrush & Ahrefs: Competitor keyword gap analysis, backlink discovery, and SERP position monitoring.
- Google Tag Manager (GTM): Custom event and lead-form submission tracking without changing core code.
Paid ads (PPC) deliver immediate clicks, but traffic stops the exact moment your ad budget is paused. Organic SEO builds a durable digital asset. Optimized pages, high rankings, and well-architected content continue driving qualified, high-intent prospects month after month with zero additional cost-per-click—compounding your ROI and substantially lowering your blended customer acquisition cost (CAC).
Connect with a Digital Marketer in Kerala
Looking for an SEO consultant, need an in-depth organic audit, or want to hire a freelance digital marketer? Feel free to reach out.
Open to Opportunities
Actively open to full-time SEO consultant roles, freelance digital marketer engagements & strategic consulting in Kerala.